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The Nature of Product

How to Build Products So Valuable They Look Like Magic

How to Grow the Product

Sequence vs Graph vs Critical Chain — When Goldratt Showed Up in My Methodology
Where Chains Break — Hand-offs, Cycles, and the Slowest Link
Move the Aha Moment Left — Conversion Lives on the Chain
In B2B the Chain Runs Between People — and Breaks at the Seams
Sell Before You Scale — Sales Is the Cheapest Test of Value
Scaling Within a Segment Is Slicing into Sub-Segments

In B2B the Chain Runs Between People — and Breaks at the Seams — Next Move Theory

How to Grow the Product

In B2B the Chain Runs Between People — and Breaks at the Seams

Coming soon

A B2B sale is a chain across champion, IT, security, legal, end users — each with business and personal Jobs. Most breaks are personal-Job failures at the seams.

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