Next
Move
Theory
Home
Books
Canon
Cases
Blog
This is an Algorithm
Essays on Next Move Theory, Advanced Jobs To Be Done, and making product decisions deliberately.
Product-Market Fit Is a Perishable Good — Here's the Operating Manual
The playbook of “find PMF, then scale” is a trap. Why product-market fit expires, and the operating manual for the treadmill that never stops.
April 17, 2026
·
9 min read
Blog — essays on Jobs To Be Done — Next Move Theory