Win the B2B Dealcoming November 2026
A one-week course that maps the deal you're in: every decision maker, what each personally stands to gain or lose, where the chain to a signature breaks — and the enablement kit your champion needs to win it for you.
A B2B deal isn't won in the demo — it's won in the meetings you're not invited to. The goal is to arm the people in those rooms.
What's inside
1. Map the deal
50 min · 2 interactive exercisesWho is actually in this decision — economic buyer, users, blockers, silent influencers — and what the real sequence to a signature is, as opposed to the one on your CRM stage list.
Result: Your live deal mapped: every role and the real sequence to a signature
2. Personal stakes of decision makers
45 min · 1 interactive exerciseCompanies don't buy — people inside them do, each protecting their own position. What each role personally risks by championing you, and how to make saying yes safe.
Result: Each decision maker's personal risk, named — and how to make yes safe
3. The critical chain in the deal
45 min · 2 interactive exercisesThe deal as a chain of steps that each either completes or breaks: security review, budget window, migration fear, references. Finding the break before it finds you.
Result: The break-point list for your deal, ranked
4. Recruit decision makers
35 min · 1 interactive exerciseHow to get executives into conversations — for research and for deals — including the asks that work when you have no brand to lean on.
Result: Ask templates that get executives into conversations
5. Buyer enablement
45 min · 2 interactive exercisesYour champion sells for you in rooms you'll never enter. The kit that wins those rooms: named-competitor comparison, per-stakeholder objection answers, references in their industry, a business case they can paste into their own deck.
Result: A champion kit: named-competitor comparison, objection answers, business-case template
Who it’s for
- Deals die after a great demo and you never learn why.
- You're single-threaded: one enthusiastic contact, and the deal moves at the speed of their courage.
- Procurement, security, legal — each surprise stakeholder adds a month.
- Your champion believes in you but keeps losing the internal argument.
What you leave with
By the end of the week you have your live deal mapped — every role, each person's personal stake, the chain from today to a signed contract with its break points marked — and a champion kit built for the exact objections your deal will meet.
- Your deal map: roles, personal stakes, and the decision chain
- The break-point list: where this deal dies if nothing changes, ranked
- A champion enablement kit: comparison, objection answers, business-case template
Artifacts run on your product and are submitted in the LMS — an artifact about your business, not a certificate of completion.
What your agents get
You learn the method; your agents in Claude Code and Codex get the same algorithms as installable skills. The team that learns is you plus your agents.
Builds the B2B decision-maker interview script — roles, budget, personal stakes — for deal research that doesn't turn into a demo.
Format
4–6 modules, 3–6 hours of content — done in one working week alongside your job. Exercises run on your own product; artifacts are submitted in the LMS as you go.
What it’s built on
The method behind this course is public. This course packages these canon pages into a playbook with exercises:
What you’re probably worried about
“Every deal is different — can a map generalize?”
The roles and the chain structure repeat with remarkable consistency; the content differs. The exercise maps your specific live deal — generalization is the method's job, the artifact is all yours.
This course is being recorded
Expected November 2026. Join the waitlist and you'll get it the day it ships — plus Next Move Theory 101 free right now, so the prerequisite is done by then.