Rescue a Stalled Product
A one-week course that diagnoses a stalled product with your own paying base: sort customers by who you earn on, find where the money leaks, and choose the move — tune what works or change the bet.
A stalled product isn't a motivation problem — it's an undiagnosed one. The goal is one defensible decision: what, exactly, to change so growth resumes.
What's inside
1. ABCDX: stop funding your worst customers
60 min · 3 interactive exercisesThe nine-step procedure that sorts your paying base by revenue against cost-to-serve. Six live company cases. Most teams discover their roadmap is optimized for the D segment — the one that costs them money.
Result: Your paying base sorted ABCDX, from a CRM export
2. Local vs global optimum
45 min · 1 interactive exerciseThe stall's fork: is the current machine underperforming (fix it) or has the machine hit its ceiling (change segment, price, or model)? The evidence that distinguishes the two — because the fixes are opposites.
Result: The verdict with evidence: tune the machine or change the bet
3. Seven strategies for a stalled product
50 min · 2 interactive exercisesThe move catalog: re-segment, re-price, go B2B, take the previous task, take the next task, and more — each with the case where it worked and the conditions where it doesn't.
Result: Your chosen move from the seven, with the first test designed
4. Switch interviews: why good customers leave
40 min · 1 interactive exerciseChurned A-segment customers know exactly what your product stopped being worth — exit surveys just never ask right. The interview guide for getting the true story of the switch.
Result: A switch-interview guide tuned to your churned customers
5. Unit economics: see where it leaks
50 min · 2 interactive exercisesThe minimum arithmetic to locate the leak: contribution per user, the churn number that lies, pseudo-conversion. Enough to know which gap, if closed, produces the multiple.
Result: The leak located: which gap, if closed, produces the multiple
Who it’s for
- Growth flattened and every team meeting produces a new theory, none of them testable.
- You keep shipping features and retention doesn't move.
- Support is drowning — and you suspect the loudest customers are the ones you lose money on.
- Good customers quietly leave and exit surveys tell you nothing true.
What you leave with
By the end of the week your paying base is sorted into who you earn on, who you break even on, and who costs you money; you know whether your problem is local (tune the machine) or global (change the bet); and you leave with the decision made and the evidence attached.
- Your customer base sorted ABCDX, from a CRM export
- The local-vs-global verdict with the evidence behind it
- Your chosen strategy from the seven, with the first test designed
- A switch-interview guide tuned to your churned customers
Artifacts run on your product and are submitted in the LMS — an artifact about your business, not a certificate of completion.
What your agents get
You learn the method; your agents in Claude Code and Codex get the same algorithms as installable skills. The team that learns is you plus your agents.
The diagnostic algorithm as a skill: feed it your metrics and situation, it walks the same decision tree the course teaches and names the most likely break point.
Format
4–6 modules, 3–6 hours of content — done in one working week alongside your job. Exercises run on your own product; artifacts are submitted in the LMS as you go.
What it’s built on
The method behind this course is public. This course packages these canon pages into a playbook with exercises:
What you’re probably worried about
“My data is a mess — I can't even export a clean CRM file.”
The ABCDX exercise ships with the export template; the procedure needs revenue and rough cost-to-serve per account, not a data warehouse. Messy-data workarounds are covered in the module because everyone's data is a mess.
“What if the diagnosis says my segment is the problem?”
That's the answer that saves you the next flat year. The seven-strategies module exists precisely for that verdict — it's a move catalog, not a funeral.
“We've already tried everything.”
Teams that say this have usually tried everything at the same altitude — feature fixes for what turns out to be a segment problem. The local-vs-global module is the check on whether 'everything' was aimed at the right layer.
Take the task off your plate this week
One working week, on your own product, artifact at the end. $399 — one prevented wrong sprint pays for it.