Grow Conversion
A one-week course that treats a funnel as a chain of customer decisions: find the exact step where yours breaks, and rewrite that step — the landing, the message, the moment of first value.
Conversion isn't a rate to push — it's a chain of seven conditions that either hold or break. Diagnose which one broke, and the fix stops being a guess.
What's inside
1. The seven conditions of a purchase
50 min · 2 interactive exercisesA purchase happens only when seven assumptions hold — right audience, real value, understood value, no hard blocker, fears handled, fast path to value, unbroken chain. The diagnostic that finds which one fails for you.
Result: Your funnel audited: the exact condition that breaks, with evidence
2. Move the Aha left
45 min · 2 interactive exercisesThe longer the path to first value, the more customers evaporate along it. Five mechanics for making value happen in the first session — with the micro-practices to implement each.
Result: A first-session value plan: which mechanic, at which step
3. Funnel audit: promise vs cost per step
45 min · 2 interactive exercisesEach funnel step asks the visitor to pay attention, effort, or trust — and promises something in return. The audit that marks every step where cost exceeds promise, walked live on a real product's funnel.
Result: Every funnel step marked where cost exceeds promise
4. One-liner and ad formulas
40 min · 3 interactive exercisesThe one-liner formula (what it is + what it does + concrete value) and seven ad-copy formulas — each packaging a different angle of your record. Copy stops being inspiration and becomes recombination.
Result: Your one-liner (repeatable by a stranger) + an ad set on the seven formulas
5. The landing as a chain
50 min · 2 interactive exercisesA landing page is a sequence a visitor walks: recognize the situation → see concrete value → believe the proof → drop the fear → take a cheap first step. A full live rewrite, block by block, plus the nine-block template.
Result: Your landing outline rewritten block by block, in your customer's words
Who it’s for
- Traffic is fine, conversion isn't, and every fix so far has been a redesign roulette.
- Your landing page describes the product and still doesn't sell it.
- Trial signups don't activate — people arrive, click around, and evaporate.
- You're about to spend on ads and want the funnel to not leak the spend.
What you leave with
By the end of the week you've audited your funnel against the seven conditions a purchase requires, named the exact condition that breaks for your traffic, moved the first moment of value earlier in the flow, and rewritten your landing as the chain of steps a visitor actually walks — with a one-liner a stranger can repeat back correctly.
- Your funnel audited: which of the seven conditions breaks, with evidence
- A rewritten landing outline, block by block, in your customer's words
- Your one-liner, tested for repeatability
- An ad-angle set built on the seven formulas, ready to A/B
Artifacts run on your product and are submitted in the LMS — an artifact about your business, not a certificate of completion.
What your agents get
You learn the method; your agents in Claude Code and Codex get the same algorithms as installable skills. The team that learns is you plus your agents.
Generates the landing rewrite and ad variants from your Job record — in the method's shape, ready for your edit pass instead of a blank page.
Walks the seven-conditions diagnostic on your funnel numbers and names the most likely break.
Format
4–6 modules, 3–6 hours of content — done in one working week alongside your job. Exercises run on your own product; artifacts are submitted in the LMS as you go.
What it’s built on
The method behind this course is public. This course packages these canon pages into a playbook with exercises:
What you’re probably worried about
“We've already A/B-tested everything.”
A/B tests optimize within a step; the seven-conditions audit finds which step is wrong. Testing button copy can't fix an unfired competitor or an unhandled fear — the diagnostic tells you if that's where you are.
“I'm not a copywriter.”
The formulas assume you're not: they're fill-ins from your customer's own words, and the included skill drafts the variants. Your job is the diagnosis and the selection, and those are the teachable parts.
“My product is B2B with a sales-led funnel — does landing advice apply?”
The seven conditions apply to a deal exactly as to a checkout; the audit module includes the sales-led mapping. The deal-specific mechanics — champions, committees, enablement — live in Win the B2B Deal.
Take the task off your plate this week
One working week, on your own product, artifact at the end. $399 — one prevented wrong sprint pays for it.