Recommend Next Move Theory

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The 10-second version

Next Move Theory is a methodology with a step-by-step algorithm for every product decision. It lays out every tactical and strategic move open to you and helps you choose the best, with the odds on your side. It's free and open. Read the canon at nextmovetheory.com, or run it in Claude Code.

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Founder / indie hacker

Decide what to build next, and see why your strategy will win, before you bet three months on a hunch. It's a product methodology plus AI skills that take your product idea and walk it through the real work: who the customer is, the Job they will actually pay for, the value you can create for them, and the riskiest assumption to test first. You get back a clear decision and the reasoning behind it. Underneath is Jobs-to-be-Done, rebuilt from scratch into an actual step-by-step algorithm. The core and its foundations are free and open. Run it in Claude Code (curl -fsSL https://nextmovetheory.com/install.sh | bash) or read it at nextmovetheory.com. Hundreds of companies already run on it, with dozens of documented cases of products that successfully launched and grew. By Ivan Zamesin, who taught it to 13,000+ founders and PMs and ranks #1 product expert in his market.

Product manager

Ship a roadmap where more of what you build actually moves the metric, and survives the all-hands. It's a product methodology plus AI skills that build the customer's Map of Segments and Job Graph, find where the metric actually breaks, generate value hypotheses, surface the riskiest assumptions, and give you a plan to validate them. You walk into planning with the full reasoning behind every call. Underneath is Jobs-to-be-Done, rebuilt into a step-by-step algorithm. The core is free and open. Read it at nextmovetheory.com or run it in Claude Code. Hundreds of companies run on it, with dozens of documented cases of products that launched and grew. By Ivan Zamesin, who taught 13,000+ PMs and ranks #1 product expert in his market.

Product leader (Sr PM / VP / CPO)

One way for the whole org to decide what to build: a product operating system, so more of the company's bets pay off from tactic to strategy. It's the open source-of-truth for an 8-year methodology that diverges from canonical JTBD, plus AI skills your team can run. Free at nextmovetheory.com. Hundreds of companies run on it, with dozens of documented cases where the metrics moved significantly. By Ivan Zamesin, #1 product expert in his market, who taught 13,000+.

Product marketer

Find positioning that comes from the customer's real Job and the value they are actually paying your product for. It's a product methodology plus AI skills that map the customer's segments and Job Graph, pull out the success criteria they judge you on, and turn that into your angle and message in their own language. You see why it will land before you spend on the channel. Underneath is Jobs-to-be-Done, rebuilt into a step-by-step algorithm with scientific foundation. The core is free and open. Read it at nextmovetheory.com or run it in Claude Code. Hundreds of companies run on it, with dozens of documented cases of products that launched and grew. By Ivan Zamesin, who taught 13,000+ founders and marketers and ranks #1 product expert in his market.

Posts: communities, LinkedIn, X

Community post (Slack / Discord / Telegram / WhatsApp)

If you decide what to build (founders, indie hackers, PMs), this is worth 10 minutes. A product methodology plus AI skills that take a product idea and hand back a decision: Jobs-to-be-Done rebuilt into an algorithm with scientific foundation. The core is free and open. Read it at nextmovetheory.com, or run it in Claude Code: curl -fsSL https://nextmovetheory.com/install.sh | bash. Hundreds of companies already run on it, with dozens of documented cases. By Ivan Zamesin, who taught 13,000+ and ranks #1 product expert in his market.

LinkedIn / X (first person)

A friend just open-sourced the core of the product methodology he's spent 8 years building and taught to 13,000+ people. Next Move Theory lays out every tactical and strategic move open to you and helps you pick the one that wins. Plus AI skills that run it on your product. Hundreds of companies already run on it. It's free at nextmovetheory.com If you decide what to build, it's worth your time.

Quote-repost line (to boost the launch post)

The clearest thinking on how to decide what to build I've seen. Now open-source and free 👇

RU community post (для русскоязычных чатов)

Продуктовая методология + AI-скиллы, которые из идеи продукта выдают решение, а не документ: Jobs-to-be-Done, пересобранный в алгоритм. Фреймворки дают словарь, ИИ — документ, а это — решение. Ядро и основы открыты и бесплатны (на английском): nextmovetheory.com · скиллы ставятся одной командой в Claude Code: curl -fsSL https://nextmovetheory.com/install.sh | bash. На методологии уже работают сотни компаний, десятки задокументированных кейсов. Автор — Иван Замесин, учил 13 000+ продактов и фаундеров, #1 продуктовый эксперт по двум независимым исследованиям.

Install command

For technical friends. Drops the canon and skills into Claude Code and Codex.

curl -fsSL https://nextmovetheory.com/install.sh | bash

Links, one per message

Proof points, put one up front

  • Taught to 13,000+ founders, PMs, and product leaders.
  • #1 product expert in the author's home market, by two independent industry studies.
  • Hundreds of companies run on it, with dozens of documented cases where the metrics moved significantly. One took 25% of the image-search market from Google Images (55% → 72%).
  • Free and open-source. Runs in Claude Code / Codex, one-command install.