Next Move Theory 101
A free 30–40 minute course on the three ideas the whole method stands on: what a customer's Job really is, what levels it has, and where value comes from.
Every course in the catalog uses three words precisely: Job, level, value. This course installs them once, so nothing else needs a glossary.
What's inside
1. What a Job actually is
12 min · 1 interactive exerciseNot 'a struggle for progress.' A Job is a desired transition: the situation someone is in, and the outcome they expect from getting out of it. Why that definition is the one you can act on.
Result: Your product's Job named in task language — the line every other exercise starts from
2. Levels: the task under the task
13 min · 1 interactive exerciseEvery task sits underneath a bigger one the customer is really after. Why motivation lives one level up — and why most positioning talks to the wrong level.
Result: The bigger outcome your customers are really after, named
3. Where value comes from
12 min · 1 interactive exerciseValue is getting the result for less time, effort, money, or stress than the customer expected. The moment a product clearly beats that expectation is the Aha moment — and it's measurable.
Result: What your customers compare you against — on paper
Who it’s for
- You've heard of Jobs To Be Done but every source defines it differently, and none of the definitions tells you what to do next.
- You're about to take a catalog course and want the prerequisite out of the way tonight.
- You want one usable answer before spending a dollar: what are my customers actually buying, and what do they compare me against?
What you leave with
In 30–40 minutes you can name, on paper, the task your customers are hiring your product for, the bigger outcome that task serves, and what they compare you against. One sitting, one usable answer.
- Your product's Job named in task language — the line every other exercise starts from
Artifacts run on your product and are submitted in the LMS — an artifact about your business, not a certificate of completion.
What your agents get
You learn the method; your agents in Claude Code and Codex get the same algorithms as installable skills. The team that learns is you plus your agents.
The free entry-point skill: describe your situation in plain words and it routes you to the right method step.
Format
One module, 30–40 minutes, watchable tonight. Email in, course out. It's the only prerequisite any catalog course has.
What it’s built on
The method behind this course is public. This course packages these canon pages into a playbook with exercises:
What you’re probably worried about
“Isn't this just JTBD again?”
No — it defines the customer's task differently, and the difference is what makes it operational. This free half-hour shows the difference; you risk nothing but the 40 minutes.
Start tonight — it's free
30–40 minutes, one usable answer about your own product before you spend a dollar.